|
(ARA) - According to
a 2002 survey by Conde Nast’s “Bride’s”
magazine, the average cost for an American
wedding is $22,360. Most of that budget is taken
up by big-ticket items such as the reception,
the ring and the photographer/videographer,
leaving not very much for a highly personal and
highly visible wedding ingredient -- the
invitation.
However, it’s
quite possible to create an inexpensive,
uniquely personal invitation by following a few
simple suggestions from the graphic design
faculty of The Art Institutes. According to
Christine David of The Art Institute of Ft.
Lauderdale, “wedding invitations are the first
glimpse your guests will get of your wedding.
They are the perfect opportunity to set the
style and tone for your big event.”
With the
availability of home computers and printers,
making your own wedding invitations is not only
a possibility, it’s a great idea. That way,
say the experts, you can customize your
invitation as much as you’d like.
For example, says
David, if it’s a traditional wedding, then
“you wouldn’t dare go any color other than
natural white/ecru, with formal wording, for
example, ‘[the names of the couple], together
with their parents, request the honor of your
presence at their marriage.’ ” If you’re a
diva bride, David suggests gold ink with
colorful and bold artwork. Play with the wording
too, she says; for example “Love is in the
air/we make a great pair! /You're invited to
attend/our wedding affair.”
For the
outdoorsy, loving couple, invitations can take
their inspiration from items found in nature,
like shells, acorns or leaves, with raffia bows
as accents. Hand-made papers work especially
well with this kind of approach, says David. She
offers this suggestion for invitation wording
for the nature couple: “As autumn leaves/turn
their brilliant hue/two lovers will join and say
I do.”
Once you’ve
decided the tone and theme of your invitation,
it’s time to start shopping for paper. Andrea
Brenner, a graphic design instructor with The
New England Institute of Art &
Communications, says off-white, heavy paper
stock works best for formal, elegant weddings.
“No matter how small or big the wedding,
choose the best quality paper you can, something
that feels substantial in your hand,” she
advises.
Unique paper
styles can be found at art stores or specialty
paper stores. Brenner says many of these
locations have prototypes of handmade
invitations for ideas and inspiration. For paper
styles, consider Vellum, Strathmore Natural
White, Strathmore White, Laid Natural White,
Laid White or Deluxe Parchment. Don’t be
afraid to mix and match papers in the invitation
and try layering papers for an interesting
effect.
For font choices,
Dan Hanners with the Visual Communications
department of The Illinois Institute of Art -
Schaumburg, suggests using more than one font
but not more than three. “Usually a good
script font works best for headings, and a more
traditional font for the body copy,” he says.
Keep the font size legible. After all, says
Hanners, “if you can’t read it, then Great
Grandma will have difficulties as well.”
Nine-, 10- or 12-point fonts work the best. Any
size over 12 can look elementary and
unprofessional. Hanners recommends scouting the
Internet for fonts and downloading them for your
home computer use.
Color can make a
big impact on an invitation. Kim Lyles, a
graphic design instructor with The Art Institute
of Philadelphia, says colors are “purely an
artistic choice, but you want whatever colors
you select to be aesthetically pleasing.” For
ideas, there are “color books” (check out
Barnes & Noble) that can help you to select
the right color choices for your invitation.
For printing your
own invitations, home computers and printers
offer many options. If you’re not comfortable
creating your own artwork, design experts
suggest downloading clip art images (clipart.com,
or use a search engine to locate other sources)
or photography. Gwendolyn Lewis Huddleston, the
academic director of graphic design for The Art
Institute of California - San Francisco has
created wedding invitations that have used a
couple’s picture or photos of their rings.
“I’ve also incorporated flowers that the
bride was using in her wedding, as well as
created a logo type imagery which married the
letters of the couple’s names,” says
Huddleston.
Once you’ve
made the creative decisions, keep an eye on your
budget. “Even if you’re creating your own
invitation, you’ll be surprised how quickly
costs can start to add up, ” says Chriss David
from The Art Institute of Fort Lauderdale.
Before making final decisions, be sure to factor
in reception cards, response cards and postage.
Depending on the extras in an invitation
(directions to the reception, for example), the
price of the invitation can double or triple. To
be sure of the costs, David recommends taking an
invitation, pre-stuffed, to the post-office to
be weighed.
Finally, says Kim
Lyles, from The Art Institute of Philadelphia,
if you haven’t gone over budget on your
invitation, consider adding an extra personal
touch by, for example, incorporating a CD,
pressed flowers, confetti, poems, photos or
ribbons to your invite. Says Lyles, “there’s
more than one way to create and fold your
materials into an invitation -- don’t be
afraid to experiment.” After all, every
invitation should be as unique and memorable as
the couple that sent it.
Courtesy of ARA Content |